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Google Ads now lets you rank channels by priority and cap low-priority spend by a percentage of the daily budget. Two details matter most: best-effort is not a hard limit, and priority alone may not move spend on budget-unconstrained smart bidding.

Split SEO risk into algorithm updates, manual actions, content governance, and migration accidents, with a practical path for spotting, classifying, and recovering from each, plus a migration checklist.

Public social earns discovery, communities build belonging, and one-to-one channels carry conversion and repeat purchase. This piece covers the consent and value exchange that justify bringing people in, the six CRM field groups that keep the relationship, and the retention and repeat-purchase metrics that show whether it is real.

A working order for Google Ads diagnostics, experiments, and automation, covering the two checks before any optimization, a daily, weekly, and monthly cadence, experiment design with samples and duration, and six governance rules that keep scripts and automated rules reversible and reviewed.