Based in Shenzhen, String works with Chinese brands and manufacturers that want to grow beyond their domestic market.
We do not treat growth as a set of isolated tactics. We connect research, web development, SEO & GEO, paid media, and social operations into one operating system for overseas acquisition.
Before spending on channels, the more important question is who your buyers really are, why they choose, and under what conditions they decide.
First-party research turns those assumptions into evidence.
In overseas marketing, the website is not just a digital brochure. It is the infrastructure that receives traffic, explains value, converts demand, and captures useful data.
International buyers now look for information in two ways: they search keywords and they ask AI tools directly.
We treat SEO and GEO as one visibility system instead of two separate disciplines.
Effective overseas media is not about picking Google or Meta first. It starts with business economics, acceptable CAC, and the conversion signals that really affect profit.
For B2B and higher-ticket products, buyers rarely decide at the first touch.
Demand generation focuses less on impulse conversion and more on education, nurturing, and staying present until the decision moment arrives.
Use cases, white papers, insight pieces, and recurring formats to build long-term recall.
Use webinars, resource packs, and focused events to move interest into serious conversations.
Tie email, site forms, remarketing, and sales follow-up into one continuous path.
Different categories, markets, and growth stages require different answers. But a strong system always comes back to whether the result has been validated.
Consumer traffic noise was overwhelming the pipeline while qualified B2B leads remained limited.
The brand was highly dependent on Amazon traffic and had limited awareness outside the marketplace.
Creative testing was expensive, and scaling directly through Google created too much early risk.
Bring the one thing that feels most stuck right now.
Whether the bottleneck sits in market judgment, web conversion, paid media, or content coordination, you can start by sending us the current situation. We will help clarify the problem first, then work out the most sensible next move together.
You can send your website, product materials, or the growth bottleneck your team is facing right now.
Turn social from a checkbox into a brand asset
Social media is more than posting updates or buying reach. It is a long-term environment for recognition, trust, and relationship building.
We help turn social accounts into visible brand assets, interaction spaces, and demand accelerators.